Jule Imbusch

Jule Imbusch

Bachelor
Media Design

Design opens new perspectives and questions systems. With the help of studying design, I discovered numerous methods to give others an insight into my thoughts. The mutual motivation and inspiration from my fellow students have strengthened my confidence in my abilities and continue to encourage me to discover new ways of designing.

YOUR CHOICE

A 3D short film intended to encourage viewers to think critically about AI technology.

In my 3D short film, the protagonist Jola, who is overwhelmed by too much freedom of choice, experiences how an AI in the shape of an arrow helps her with everyday decisions. Digital screens are appearing on which solutions generated by AI are presented. Jola enlists the help of the arrow out of convenience. Over time, she becomes dependent on this technology as the AI ​​arrow becomes more dominant and reshapes the world as it sees fit. As a result, Jola’s self-determination and individuality are lost. The film aims to encourage its audience to critically question and reflect on AI technology.

Link to video.

  • First Examiner: Prof. Dipl.-Des. Henning Tietz
  • Second Examiner: Prof. Wenzel S. Spingler

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